Apple Removes Apps from EU App Store Over Missing Trader Info – How Developers Can Restore Their Apps Fast

Credit: Apple.com

In response to the European Union's Digital Services Act (DSA), Apple has begun removing apps from the EU App Store that lack the required 'trader' contact information. This enforcement action, effective from February 17, 2025, aims to enhance transparency and accountability among app developers operating within the EU.

Background on the Digital Services Act

The DSA mandates that online platforms, including app stores, verify and display contact information for entities offering digital services. For app developers, this means providing an address, phone number, and email address to be displayed on their App Store product pages. This requirement applies to developers generating revenue through app sales, in-app purchases, or advertisements. Non-compliance results in the removal of apps from the EU App Store until the necessary information is provided and verified.

Apple's Enforcement Actions

Apple notified developers of this impending change in January 2025, emphasizing the need to declare their trader status and submit the requisite contact details via App Store Connect. Despite this advance notice, several developers failed to comply, leading to the removal of their apps from the EU App Store. Apple stated that these apps would remain unavailable in the EU until the developers provide and verify their trader information.

Implications for Developers

The enforcement of the DSA's provisions underscores the importance of transparency in digital marketplaces. Developers who have not yet complied face potential revenue losses and diminished user engagement in the EU market. To mitigate these risks, it's imperative for developers to promptly update their app listings with the required contact information.

Steps to Restore Your App on the EU App Store

For developers seeking to reinstate their apps, the following steps are recommended:

1. Determine Your Trader Status: Assess whether your app qualifies as a 'trader' under the DSA. If your app generates any form of revenue, including through ads or in-app purchases, you are considered a trader.

2. Gather Required Contact Information: Prepare the necessary contact details:

   • Individual Developers: Provide your address (or P.O. Box), phone number, and email address.

   • Organisations: Supply a phone number and email address.

3. Update App Store Connect:

   • Log in to your App Store Connect account.

   • Navigate to App Information under the General section.

   • Scroll to the Additional Information section and click on Edit.

   • Enter your trader contact information as required.

   • Save the changes and submit them for verification.

4. Await Verification: Apple will review the submitted information. Once verified, your app will be reinstated on the EU App Store.

   
   

For detailed guidance, refer to Apple's official announcement on this requirement.

Conclusion

Compliance with the DSA is now a critical aspect of distributing apps within the European Union. Developers are encouraged to promptly update their contact information to ensure uninterrupted availability of their apps in the EU market. Staying informed about regional regulations and proactively adapting to policy changes will help maintain a positive relationship with both platform providers and users.